AI route planner
Traffic-aware ETAs, smarter routes and optimal pickup points.
The comeback is in motion
Women driving women. Again.
HerRyde is coming back to Abuja. Safer, smarter and newly AI-powered. A trusted ride-hailing experience where women can move with less anxiety and more freedom.
WE’RE
COMING
BACK
COMING
BACK
As featured in
A smarter return.
The next HerRyde experience is being designed with AI that works quietly in the background, helping every rider and driver feel more prepared, more connected and more in control.
Thoughtful matching
AI-assisted driver–rider matching shaped by distance, availability and trip context.
AI safety monitoring
Trip anomaly detection and a smarter SOS flow for faster human response.
Demand prediction
Smart dispatch that helps drivers meet riders where they are likely to need them.
Clear fare estimates
Intelligent estimates designed to make the price easier to understand before you move.
These AI capabilities describe the experience planned for the HerRyde relaunch; final features and launch timing are still being confirmed.
First ride, next chapterSame purpose.
Same purpose.
New possibilities.
HerRyde began in Abuja in August 2022 with a simple belief: women should not have to brace themselves for a ride home. After a pause to learn and rebuild, that belief is returning with sharper technology and an even deeper commitment to community.
Read our story →
From our community.
Real women and original HerRyde graphics from the brand’s first chapter in Abuja.
Our story
A ride built from lived experience.
HerRyde was created after personal and family experiences of assault, robbery and anxiety on ride-hailing trips. The response was direct: a platform connecting women riders with vetted women drivers.
“We don’t want cases where women have to be on their toes.”
From Abuja, with purpose.
Founded by Monsurah Oluwafuyi, Muhammad Muazu and Kamaldeen Ibrahim, HerRyde launched in Abuja in August 2022. The original service paired women passengers with carefully vetted women drivers, with real-time tracking, trip sharing and an SOS button.
It was bootstrapped and built on the Onde white-label platform. HerRyde later reported more than 2,000 rides, over 500 passengers and 200 registered women drivers; those lifetime figures came from a founder interview and were not independently audited.
Operations paused in October 2023 so the team could re-strategise, improve the system and seek more capital. This new chapter is a relaunch: preserving the mission while rethinking the technology around it.
2022
HerRyde launches in Abuja.
Starting with 10 drivers, the service completes about 500 rides in its first month.
Starting with 10 drivers, the service completes about 500 rides in its first month.
2023
Recognition meets reflection.
Aurora Tech Award shortlist, global attention, then a strategic pause in October.
Aurora Tech Award shortlist, global attention, then a strategic pause in October.
NEXT
A smarter HerRyde returns.
AI-powered routing, matching, dispatch, safety signals and fare estimation are planned for the relaunch.
AI-powered routing, matching, dispatch, safety signals and fare estimation are planned for the relaunch.
The look of the mission.
HerRyde’s social presence paired the reality of women driving in Abuja with warm illustrations and community-first messages.
Meet the founder
Mansu made the fear personal, then made the mission public.
Monsurah Oluwafuyi, known as Mansu, is HerRyde’s CEO and co-founder. Her background spans marketing, management consulting and HR; her work has always centered people before process.
@the_mansu
In Mansu’s own words
For the woman who just wants to arrive at peace.
HerRyde began with stories too many women recognise: sharing a live location before the car moves, staying hyper-alert throughout a trip, and hoping a driver respects a simple boundary. For Mansu, those stories were not abstract. Personal and family experiences of assault and robbery made the need impossible to ignore.
In August 2022, she and her co-founders launched HerRyde in Abuja with a bold, focused model: women driving women. The mission was not simply transport. It was to make a routine journey feel calmer and to create economic opportunity for women behind the wheel.
The work earned Reuters coverage, a World Economic Forum recognition shared by the company, and a place on the Aurora Tech Award 2023 shortlist. Now, as HerRyde prepares to return, Mansu’s original question still leads: how do we help women move without carrying fear into every ride?
Featured by
Reuters
Reuters
Recognised by
World Economic Forum
World Economic Forum
Shortlisted
Aurora Tech 2023
Aurora Tech 2023
A message to women.
Mansu’s International Women’s Day message, from the HerRyde community.
CEO’s Women’s Day message
Ride with us
Your city. Your pace. More peace of mind.
The returning HerRyde is being designed to make pickup, matching, routing and arrival feel clearer from the first tap to the final stop.
How the new ride is taking shape.
The relaunch is still in development. Here is the experience we are building toward.
01
Choose your journey
See an intelligent fare estimate and a suggested pickup point designed to make meeting your driver simpler.
02
Meet your match
AI-assisted matching considers nearby vetted women drivers, trip context and availability.
03
Move with support
Traffic-aware routing, trip sharing and safety monitoring stay with the journey through arrival.
Smarter directions, human reassurance.
AI maps can help identify the route, estimate traffic and suggest a safer, easier pickup point. The technology supports the ride; accountable people, clear policies and trusted contacts remain central to the safety experience.
Tell us what riders need →Drive with us
Earn on your terms. Move women forward.
HerRyde’s comeback needs women who know their city and care about how another woman feels in the back seat.
Built to support the woman behind the wheel.
The original HerRyde driver journey included application, document review, vehicle inspection, training and approval. The returning platform is being designed to make opportunity easier to find and each shift easier to plan.
Predictive demand
Understand where ride requests may rise, helping reduce empty driving time.
Smarter dispatch
Receive trip opportunities based on distance, availability and journey fit.
Clearer earnings
Intelligent fare estimates designed to make the numbers easier to understand before accepting.
Women driving women, and possibility.
Many women who wanted to drive with the original service did not yet own a car. HerRyde identified vehicle access as a structural barrier and explored partnerships that could help more women get behind the wheel. That challenge remains part of the relaunch conversation.
Safety, redesigned
Technology can notice more. People must still care.
The new safety vision combines vetted women drivers, transparent trip tools and AI-assisted signals, while keeping human judgment and response at the center.
Layers that work together.
No single feature can guarantee safety. The planned HerRyde approach combines preparation, visibility, smart signals and clear escalation.
Driver vetting
Document review, vehicle inspection, training and approval before a driver joins.
Live trip sharing
Keep a trusted contact informed with ride and location details throughout the journey.
Trip anomaly detection
AI-assisted monitoring designed to flag unusual route deviations, long stops or unexpected ride patterns.
Smart SOS
A clearer emergency flow designed to package live location and trip context for faster human help.
Optimal pickup guidance
AI maps designed to suggest practical meeting points and reduce confusing roadside pickups.
Human accountability
Technology supports decisions; people, policies and response protocols remain responsible for action.
Planned relaunch features are subject to final product, legal and operational review. AI can assist safety operations but cannot eliminate risk or replace emergency services.
Safety starts by putting women first.
The original HerRyde social campaign made that priority visible in simple, direct language. The relaunch carries the same principle into every product and operational decision.
Start a conversation
The comeback belongs to the women it serves.
Rider, driver, partner, investor or longtime supporter, tell HerRyde what would make this return matter to you.
Help shape what comes next.
Choose the reason for your message and your email app will open with the right subject line.
Seen in Abuja. Shared beyond it.
HerRyde’s women drivers brought the mission to life on the road. Reuters coverage helped carry their story and the women-first model beyond Abuja.